Luxury Economy & New Luxury
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Luxury Economy & New Luxury
Product authentication is becoming an area of ever-increasing importance in the battle for brands to provide reassurance and legitimacy in the resale market. 👜
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
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