Luxury Economy & New Luxury
sari and
Luxury Economy & New Luxury
How luxury transformed from opulence to populace, and what it means for brands
Sara Bernatamericanmarketer.com
Otrium
otrium.com
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
KG • Letter #100: Bernard Arnault (2016)
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
amazon.com
This book addresses the No 1 challenge for luxury brands today: how can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?