Luxury Economy & New Luxury
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Luxury Economy & New Luxury
From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical
Kati Chitrakornvoguebusiness.comOtrium
otrium.com
How luxury transformed from opulence to populace, and what it means for brands
Sara Bernatamericanmarketer.com
Amid Lockdown, Patek Philippe Breaks With Tradition to Let Authorized Retailers Sell Its Watches Online
Rachel Cormackrobbreport.comHost: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
KG • Letter #100: Bernard Arnault (2016)
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
amazon.com
This book addresses the No 1 challenge for luxury brands today: how can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
Reggie Jamestwitter.com