Luxury Economy & New Luxury
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Luxury Economy & New Luxury
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
KG • Letter #100: Bernard Arnault (2016)
A big thing I have changed my mind about over the last few years is the importance of efficiency. I hate that I was such a sucker. I bought in. I joined the cult. I do still get triggered by stupidity disguised as inefficient processes, I’ve stopped looking at the world through a lens of efficiency. Being slow, having time to think, having your own thoughts, disconnecting, not being tethered to a device – these are luxuries.
In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions. “Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.” The new lessons of luxury 👉 https://t.co/2kb5QMLsrL
Victoria Buchanantwitter.com