Luxury Economy & New Luxury
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Luxury Economy & New Luxury
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
KG • Letter #100: Bernard Arnault (2016)
How luxury transformed from opulence to populace, and what it means for brands
Sara Bernatamericanmarketer.com
From Jacquemus to Balenciaga: Luxury fashion brands go hyperphysical
Kati Chitrakornvoguebusiness.comIn an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
Reggie Jamestwitter.com