Luxury Economy & New Luxury
sari and
Luxury Economy & New Luxury
The "nicheification" of culture isn't new Subcultures have always existed, but demand is shifting towards micro-niches & micro-influencers @andjelicaaa breaks down the why into 4 demand models: 1. Bandwagon Model 2. Snob Model 3. Veblen Model 4. Corteiz Model Let's dig in... https://t.co/ZkKZzHG98I
In an age of all information all at once + decision abundance
The new luxury is deep context + slowness
The job for the brand then, is to be able to create environment. That attracts someone to explore the depth of references
to be successful, you have to have the combination between modernity and timelessness.
KG • Letter #100: Bernard Arnault (2016)
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
amazon.com
This book addresses the No 1 challenge for luxury brands today: how can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?
A big thing I have changed my mind about over the last few years is the importance of efficiency. I hate that I was such a sucker. I bought in. I joined the cult. I do still get triggered by stupidity disguised as inefficient processes, I’ve stopped looking at the world through a lens of efficiency. Being slow, having time to think, having your own thoughts, disconnecting, not being tethered to a device – these are luxuries.