Luxury Economy & New Luxury
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Luxury Economy & New Luxury
In an age of uneasy affluence, luxury is becoming less and less about collecting highly prized items and possessions. “Today we live in the age of conspicuous egalitarianism. The trick is to signal discernment while conveying everyman casualness.” The new lessons of luxury 👉 https://t.co/2kb5QMLsrL
Victoria Buchanantwitter.com
Product authentication is becoming an area of ever-increasing importance in the battle for brands to provide reassurance and legitimacy in the resale market. 👜
This book addresses the No 1 challenge for luxury brands today: how can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?
to be successful, you have to have the combination between modernity and timelessness.
KG • Letter #100: Bernard Arnault (2016)
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more