Luxury Economy & New Luxury
sari and
Luxury Economy & New Luxury
How luxury transformed from opulence to populace, and what it means for brands
Sara Bernatamericanmarketer.com
![Thumbnail of Luke Burgis: The Power of Mimetic Desire [The Knowledge Project Ep. #138]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/742b1d6b/thumbnail.png?height=75&dpr=2)
Nordstrom
nordstrom.com
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And... See more
KG • Letter #100: Bernard Arnault (2016)
A big thing I have changed my mind about over the last few years is the importance of efficiency. I hate that I was such a sucker. I bought in. I joined the cult. I do still get triggered by stupidity disguised as inefficient processes, I’ve stopped looking at the world through a lens of efficiency. Being slow, having time to think, having your own thoughts, disconnecting, not being tethered to a device – these are luxuries.