long-term thinking
musings on long-term thinking in a shortsighted world. we overestimate what we can do in a year, underestimate what we can do in 10 kinda thing.
Juan Orbea and
long-term thinking
Juan Orbea and


Everything takes longer than you think.
The problem isn’t that you’re not working fast enough--the problem is your expectations were never realistic to begin with.
Our ideal outcome as a company is not becoming the next Facebook (god forbid), it’s becoming the next Nishiyama Onsen Keiunkan, a hot spring hotel in Japan, and one of the world’s oldest businesses (founded in 705 AD).
People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.”
-via Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work that Lasts