There is a common issue of over-optimizing the metrics in business, which can damage the whole system.
Doing the wrong thing efficiently is actually worse than doing the right thing badly.
– Rory Sutherland
The reason I say, "Listen, man, you guys should be reading Estee Lauder's autobiography", is because it is my belief that if you were able to bring her back from the dead and let her start a company today, she'd be kicking most entrepreneurs ass, up and down the court, Edwin Land too. Edwin Land started working on what would become Polaroid when he... See more