We tend to overestimate what we can do in a day, and underestimate what we can achieve in a decade. Miraculous things can be accomplished if you give it ten years. A long game will compound small gains to overcome even big mistakes.
When my dad and I started Philz, we didn’t open our second store until nearly 5 years after founding. It takes time to set the foundation. The beauty of brick & mortar is you learn in real time and can iterate in the moment.
"the gradual + slow build of something beautiful and substantial interests me more than suddenly giving into what feels convenient or pleasurable in one slice of a moment in time" https://t.co/SyooBOYZ4p
sometimes people ask something like “do you think this could work?” and I sorta waffle around on it
but I realize my truer answer is something like: it’ll probably work IF *you* believe it will work and *you* commit to making it work for 7+ years