Limits of Growth? Only cancer never stops growing
Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.
-OH, on building teams and brand communities

Growth for the sake of growth is the ideology of a cancer cell. -Edward Abbey
Sari Azout • Notes on Scale + Quality
good on you • Degrowth: The Future Fashion Could Choose
I don’t know if people develop such a deep connection to the things they buy these days. Many people have a strong desire to possess the latest thing, and manufacturers and advertisers know this. It is not by accident that merchandise is not created to last. The objects of our desire are constantly changing. And our desires for the objects we consu
... See moreThich Nhat Hanh • How to Focus
Anu Atluru • Anu Atluru | Substack
– Anu Atluru
I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy.
– Anu Atluru
Ideas related to this collection