learnings

Elliot Vredenburg, Creative Director at U.N.N.A.M.E.D., told me “AI is most valuable behind the scenes. It’s very useful in moments where sketches matter more than polish. It can help brainstorm faster, explore more directions, and pressure-test ideas. That’s exciting! But it works best when it’s a collaborator, not a replacement. When you try to... See more

None of this is wrong per se, but it’s answering the wrong question. Because your customer isn’t asking “What do you do?” They’re asking “What’s in it for me?”

And while AI might be changing how some work is done, it can't replicate you—your taste, your judgment, and your ability to create with empathy, intuition and soul. What it can do is act like a mini brainstorming team—helping you work faster, pitch better, or test new ideas. It's a chance to level up. To become a creative generalist and embrace new... See more

To the earth, millennia-old etchings might count as ephemera left behind by an ephemeral people, who were once thought to be extinct only to be reborn centuries later.

Rolling Stone gets it: constant presence beats polished perfection.

In the post-hipster era, you listened to what Spotify told you to listen to. If you read a book, it was because the precise pattern of blobby pastel-coloured shapes on its cover contained coded instructions to TikTok’s algorithm that sent it zooming to the top of your feed. Your tastes and preferences were decided for you by vast crystalline... See more

When an adult Mack sits in her childhood kitchen and watches Lily, her daughter-but-not-quite, skin a fish, we know what she is thinking, what memory is running through her mind. No words are necessary. Mack clasps her sister’s hand in gratitude, in grief, in love, and in remembrance. The record continues with Lily, who is loved enough to be taught... See more

a river’s right to flow with clean, cool water is not something we should just aim to protect; rather, we should aim to empower the river with its own tools and resources so that, in a way, it can protect it self