mahi

Elliot Vredenburg, Creative Director at U.N.N.A.M.E.D., told me “AI is most valuable behind the scenes. It’s very useful in moments where sketches matter more than polish. It can help brainstorm faster, explore more directions, and pressure-test ideas. That’s exciting! But it works best when it’s a collaborator, not a replacement. When you try to s... See more

Rolling Stone gets it: constant presence beats polished perfection.

And while AI might be changing how some work is done, it can't replicate you—your taste, your judgment, and your ability to create with empathy, intuition and soul. What it can do is act like a mini brainstorming team—helping you work faster, pitch better, or test new ideas. It's a chance to level up. To become a creative generalist and embrace new... See more

When an adult Mack sits in her childhood kitchen and watches Lily, her daughter-but-not-quite, skin a fish, we know what she is thinking, what memory is running through her mind. No words are necessary. Mack clasps her sister’s hand in gratitude, in grief, in love, and in remembrance. The record continues with Lily, who is loved enough to be taught... See more

Logging off is one tool, but it will not alone cure you.

“creativity under capitalism is not creative at all because it only produces more of the same,” as Oli Mould puts it in Against Creativity