mahi

When a platform changes its algorithm, an Instagram audience can evaporate. An email list doesn’t.

As a searcher,

I’ve been lost one hundred times

then stumbled my way back

along the spirals that undid me.

similarly motivated by a sense of vocation

Liz Fox Roseberry , a jewellery designer, who also so happens to be the sister of Daniel Roseberry, Creative Director of Schiaparelli has been sharing the BTS of Schiaparelli’s latest couture collection on TikTok and Instagram. It’s rare to get such a detailed look into how a Schiaparelli couture piece actually comes together. She also shared a

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Living tastefully requires making many small, good decisions, and doing this successfully can give you the sensation of heading in the right direction. But the risk of crafting a picture-perfect life is that you’ll lose sight of the big picture.

None of this is wrong per se, but it’s answering the wrong question. Because your customer isn’t asking “What do you do?” They’re asking “What’s in it for me?”

Elliot Vredenburg, Creative Director at U.N.N.A.M.E.D., told me “AI is most valuable behind the scenes. It’s very useful in moments where sketches matter more than polish. It can help brainstorm faster, explore more directions, and pressure-test ideas. That’s exciting! But it works best when it’s a collaborator, not a replacement. When you try to... See more

Rolling Stone gets it: constant presence beats polished perfection.

And while AI might be changing how some work is done, it can't replicate you—your taste, your judgment, and your ability to create with empathy, intuition and soul. What it can do is act like a mini brainstorming team—helping you work faster, pitch better, or test new ideas. It's a chance to level up. To become a creative generalist and embrace new... See more