Japan

But changing yourself means giving up on, denying, and never again showing the face of “yourself until now,” as if you were sending it to its grave, in effect.

The Japanese distinguish between atarimae hinshitsu and miryokuteki hinshitsu. The former describes what the customer expects a product or service to do.

Harajuku** itself is Tokyo’s youth culture capital, focused on the Takeshita Dori (east from the station), a narrow street lined with quirky shops and often even quirkier fashions.