internet

smartphones

Two things are true. First, the Internet has led to decentralization like never before. People like myself can spin up a website and a newsletter, and bypass the approval of gatekeepers. But at the same time, pop culture is more centralized than ever. From movies to music, books to video games, the most popular content garners more attention than ever. Take movies. Before the year 2000, only 25% of top-grossing movies were prequels, sequels, spinoffs, remakes, reboots, or cinematic universe expansions. By 2010, that number had climbed to 50%. Now, it’s close to 100%. The gravity of the Internet leads to centralization, but savvy media consumers can learn from a wider variety of voices than at any other point in human history