Internet Resident

Personal branding isn’t about “look at me”, it’s about “look at this”

This isn’t the same kind of attention we give to our Instagram and TikTok feeds. It is a ritualised form of intentional presence directed to a shared sense of meaning and history.

As a result, our digital commons has become commoditised and overrun by the cult of self. When we shout ‘listen!’ on social media, we are demanding that others ‘Listen to... See more