playful internet

I would advise, as an industry, to pull back from this obsession with user wants and user needs and instead to design for fun. What you want your players to feel, what is the emotional path for them to get there, and how does your software—your business product, if that's what you're building—take them along the path?

The web has an almost infinite capacity for storage and memory yet its prevailing use is an acceleration of ephemerality. The reasons for this are complex to say the least (of which financial short term gain is probably the most prevalent). But this doesn’t mean the tendency can’t be resisted. Perhaps books as well as their online siblings could be... See more

Playful software often conjures up video games, but I don't mean that. Where I see the lack of play is in consumer software: design tools, social networks, dating apps, messengers. Borrowing from Brian Upton's The Aesthetics of Play , I'm talking about play that isn't segregated from ordinary life, “[play that's] embedded within ordinary life; some... See more

I evoke the term 'handmade web' to suggest slowness and smallness as forms of resistance. In today's highly commercialised web of multinational corporations, proprietary applications, read-only devices, search algorithms, Content Management Systems, WYSIWYG editors, and digital publishers it becomes an increasingly radical act to hand-code and self... See more

Above all, people need agency. They need to feel in control. Sometimes, that means designing for subversive behavior. I mean, isn't the most fun often had when you're breaking rules? But this is enormously difficult in software, where you must design almost everythingfrom scratch. Unlike life, you don't get a common repertoire of actions for free –... See more