the techno-social environment
It’s the social system technology is embedded in that matters
the techno-social environment
It’s the social system technology is embedded in that matters
Every new medium creates a new environment. As we adapt to the environment, it shapes our perceptions and thoughts, our relationships with others, even our sense of self.
Postman: Technological change is ecological…One significant change generates total change.
“Each medium creates a new orientation for thought, expression, and sensibility.”
Information and media abundance have made us cognitively impatient. We don't want to spend the time.
... See morePlatforms have imbued crowds with new qualities. They are no longer fleeting and local, but persistent and global. They engage symbiotically with influencers, but don’t require a leader or physical space to assemble. Platform affordances empowered crowds; they are now active participants in chronicling history and shaping narratives.
Invisible
Technology doesn’t follow culture so much as culture follows technology. New forms of expression naturally arise from new media, but so do new sensibilities and new behaviors
Tim Wu, Attention Merchants