the techno-social environment
It’s the social system technology is embedded in that matters
the techno-social environment
It’s the social system technology is embedded in that matters
... See moreThe influencer's primary job is to grow an audience, a crowd of followers who will serve as eyeballs on the content as well as secondary distribution machine. Reach significantly determines to what extent the influencer makes money or accrues power, so the temptation to pepper content with the kind of bait that the algorithms will boost to a niche
... See more…what we call content is not an end product. Online, content is more of a social token. It is something that people make, remake, and pass around to say something about themselves and their relationships. It might speak for them or illustrate an idea they share. It serves their conversations, and their conversations embody their relationships.
The
There is consensus and cohesion within the crowds, but often not across them. Every crowd proclaimed itself the public, while it is merely a public.
Invisible Rulers