the techno-social environment
It’s the social system technology is embedded in that matters
the techno-social environment
It’s the social system technology is embedded in that matters
Digital technology is capitalism in hyperdrive, injecting its logic of consumption and promotion, of monetization and efficiency, into every waking minute. - Franzen
On social media, passive audiences of the literacy era reversed into participants expressing thoughts and emotions as in oral communication. Algorithms track their preferences through countless identity markers. The entire design is built to reward identity signaling.
Feelings are the compass of social navigation. They play the same role in social dynamics as the senses do in physical settings: they guide us. To navigate the social-digital, we need to sense the attitudes of others, just as a tribal individual needs to navigate tribal moods and attitudes. Digital reactions of users evolve (or devolve) into
... See moreIn other words, vibes.
The media and society can be understood as conversations - Jeff Jarvis
... See moreAlthough influencers are still closely associated with dance videos, e-commerce, and marketing, their role in shaping public opinion- especially around politics-is outsized. Influencers can harness attention, radiate trust, evoke emotion, and direct energy—all to great effect. They capitalize on atmospheric vibes and intuitions, giving people the
With the proliferation of digital speech, communication reversed from information to affirmation. We post to reaffirm our standing in the digital tribe.