digital media ecology
It’s the social system technology is embedded in that matters
digital media ecology
It’s the social system technology is embedded in that matters
... See moreEven as recently as the 1990s, most people interacted with only their relatives, co-workers, and friends each day, plus maybe their local news anchor on TV. Now, though, those same Paleolithic brains are being bombarded with the thoughts of hundreds of strangers every hour. Modern communication in all its forms has put us in contact with more minds
The section on “the medium is the message” can, perhaps, be clarified by pointing out that any technology gradually creates a totally new human environment.
... See moreThe influencer's primary job is to grow an audience, a crowd of followers who will serve as eyeballs on the content as well as secondary distribution machine. Reach significantly determines to what extent the influencer makes money or accrues power, so the temptation to pepper content with the kind of bait that the algorithms will boost to a niche