the techno-social environment
It’s the social system technology is embedded in that matters
the techno-social environment
It’s the social system technology is embedded in that matters
Digital carnival is an endless performance of human extremes—emotions, ambitions, identities. In pursuit of affirmation, we craft symbolic extensions of self—digital masks—and replay ourselves in variations, again and again. Digital media carnivalize identity.
Feelings are the compass of social navigation. They play the same role in social dynamics as the senses do in physical settings: they guide us. To navigate the social-digital, we need to sense the attitudes of others, just as a tribal individual needs to navigate tribal moods and attitudes. Digital reactions of users evolve (or devolve) into
... See moreIn other words, vibes.
The engagement with digital flow is stimulated by hormonal rewards—evolutionary physiological mechanisms that encourage people to search for something useful and share it with others for bonding and recognition, much like real hunting and gathering.
Essentially, web surfing is a form of digital hunting and gathering—with the goal of finding something to feed curiosity and share with others for social gains.
in today’s social media environment, identity is behavior. Every action on social media is identity signaling that serves as a request for affirmation. Signaling identity is the digital labor that turns into the perks of socialization within respective digital tribes.