internet culture

Together, Hobart and Huber argue that bubbles are coordination mechanisms for progress: by linking collective risk to potential financial rewards, bubbles enable megaprojects beyond the capability of any single person or industry—megaprojects which, although risky, mark inflection points in technology, economics, and culture when they are... See more

Another few decades later, in 2024, it’s difficult to even remember the world that came before this. No Logo feels dated in 2024 because it’s a dispatch from the twilight of the (comparatively) unbranded world that has since been overwritten, the logic of branding having escaped its traditional corporate confines, now internalized by subcultures,... See more

The social standard this culture offers is one of controlled, placated solitude. Its narrative often insists that you’re surrounded by toxic people who are trying to hurt you, and the only way to ever become the person you’re meant to be is to cut them all off, retreat into a high-gloss cocoon of talk therapy and Notion templates, and emerge a... See more

“The fast shall inherit the earth.” This was previously printed in the Facebook internal book they’d give new employees. Now we can read it as “the fast will catch Elon’s attention, which will influence an army of fans to mimetically adopt the message.” Unfortunately that’s not as catchy.

Such guides go by many names—call them influencers, or content creators, or just “this one guy I follow.” Guided by their own cultivated sense of taste, they bring their audiences news and insights in a particular cultural area, whether it’s fashion, books, music, food, or film.

Perhaps the best way to think of these guides is as curators; like a... See more

Adobe created PostScript in the early 1980s and licensed it to Apple, its first success. Three-plus decades later, Adobe is valued at $38 billion. PDF is a direct descendant of PostScript, and there are PDFs everywhere. In code as in life, ideas grow up inside of languages and spread with them