internet culture

I’ve been going deep on antimemetics – or why some ideas spread slowly, or don’t spread at all. It feels like after we got social media, we came up with a bunch of principles around “virality” and “memes” and then never revisited them again.

But ideas don’t spread the same way they did in the early days of Web 2.0. Now, we sometimes deliberately... See more

Nara's meticulously staged domesticity is less an earnest embrace of tradition and more a savvy recognition of the internet's underlying logic: to succeed in the future, one must cloak themselves in remnants of the past.

Nara’s audience loves her nostalgic conservatism because it reorients them away from today’s particular brand of anxieties –... See more

We shifted from cyberpunk manifestos, to corporate networks and the commoditization of the user for economic extraction.

Cyberspace is a black hole. It absorbs energy and personality. And then represents it as an emotional spectacle. It is done by businesses that commodify human interaction and emotion. And we are getting lost in the spectacle.

—

... See more

Flattened, algorithmically-driven, risk-averse, accounting-based reboot culture continues to win despite the incredible diversity and eagerness of the creator economy and its long tail of choice and representation.

But despite a firehouse of hot takes, nothing much has changed over the years. Perhaps it’s gotten worse ?

In 2024, all of the Top 15... See more

all our models that justify transport investment assume that travel time is always a disutility. In other words, the more time you spend in transit, the worse off you are. If you come along with fancy ideas suggesting that people may sometimes prefer slower to faster, it fucks up our whole model.”

So this is what’s happened to the world:... See more

They believed, that instead of trying to change the world outside. The new radicalism should try to change what was inside people’s heads. And the way to do this, was through self-expression. Not collective action.

— Hypernormalisation

This idea clearly spread and maintained to the present day. Where putting a graphic on a hat or shirt is “impacting... See more