internet culture

Put through that process, reality usually hits like a truck. Many concepts that sound good on paper are infeasible to implement, or simply don’t produce the expected results. It’s frustrating when that happens, of course, but the pace of experimentation and learning at a startup is unparalleled. I think this is an especially important form of rigor... See more

There are hundreds of programming blogs. Many large corporations let their engineers blog (a generous gift, given how many recruiters are hovering). Discussions about programming go on everywhere, in public, at all times, about hundreds of languages. There is a keen sense of what’s coming up and what’s fading out.

It’s not simply fashion; one’s... See more

I’ve been going deep on antimemetics – or why some ideas spread slowly, or don’t spread at all. It feels like after we got social media, we came up with a bunch of principles around “virality” and “memes” and then never revisited them again.

But ideas don’t spread the same way they did in the early days of Web 2.0. Now, we sometimes deliberately... See more

Another few decades later, in 2024, it’s difficult to even remember the world that came before this. No Logo feels dated in 2024 because it’s a dispatch from the twilight of the (comparatively) unbranded world that has since been overwritten, the logic of branding having escaped its traditional corporate confines, now internalized by subcultures,... See more

I’ve come to think there’s a Cultural Doppler Effect.What sounds right in the moment feels different and dated to a time and place later on. This is true of fashion, design, music, beliefs, literally everything.

The Cultural Doppler Effect is what makes “retro.” As past cultural waves wash over us, their context is not as they first appeared. They... See more

The vibes are off, but they’re off fundamentally because they focus only on feelings and emotional connections that have already existed. They don’t provide or imagine pathways to new futures; they allow only for an understanding of what feels good or bad based on experiences that have already happened, things that have already been seen.

Such guides go by many names—call them influencers, or content creators, or just “this one guy I follow.” Guided by their own cultivated sense of taste, they bring their audiences news and insights in a particular cultural area, whether it’s fashion, books, music, food, or film.

Perhaps the best way to think of these guides is as curators; like a... See more

Over the years, I have written a lot about commercial (and domestic) spaces becoming more “logistical.” The degraded customer experience may be worthwhile from a cost-benefit perspective—and we can at least hope to recoup our losses in other domains, such as convenience—but the plight of physical space is real. The less pleasant it is to spend time... See more