internet culture

Another few decades later, in 2024, it’s difficult to even remember the world that came before this. No Logo feels dated in 2024 because it’s a dispatch from the twilight of the (comparatively) unbranded world that has since been overwritten, the logic of branding having escaped its traditional corporate confines, now internalized by subcultures,... See more
Drew Austin • Learning from the Virgin Megastore
Why do people construct and then give away free languages? Well, the creation of a good computer language is the work of an apex programmer. To have produced a successful language is acknowledged as a monumental effort, akin to publishing a multivolume history of a war, or fighting in one. The reward is glory.
Changing a language is like fighting... See more
Changing a language is like fighting... See more
PAUL FORD • Paul Ford: What Is Code? | Bloomberg
“The fast shall inherit the earth.” This was previously printed in the Facebook internal book they’d give new employees. Now we can read it as “the fast will catch Elon’s attention, which will influence an army of fans to mimetically adopt the message.” Unfortunately that’s not as catchy.
Reggie James • Political Expectations
What’s coming into focus more gradually is how bad things are getting for those of us in the audience, too . Something that’s long bothered me and Erin about the hegemony of streaming is that if you do away altogether with physical media, you put yourself at the mercy of corporate accountants (who might decide there’s insufficient R.O.I. when it... See more
Jonah & Erin • Streaming is an affront to God
less services for media access means a flattening of culture (barbelled between mono-culture and mega niches online? irl?)
Here in 2025, however, Blueprint appears to be humming along and building an ever-growing following.
Two years in, the mainstream critiques of Johnson’s health regimen remain the same, simple and amusing. It’s either that he’s too rich or too exacting in his lifestyle for any regular person to emulate and/or that he’s doing so much to his body in an... See more
Two years in, the mainstream critiques of Johnson’s health regimen remain the same, simple and amusing. It’s either that he’s too rich or too exacting in his lifestyle for any regular person to emulate and/or that he’s doing so much to his body in an... See more
Bryan Johnson and the Birth of the Blueprint Religion
The spectator-buyer is meant to envy herself as she will become if she buys the product. She is meant to imagine herself transformed by the product into an object of envy for others, an envy which will then justify her loving herself. One could put this another way: the publicity image steals her love of herself as she is, and offers it back to her
... See moreIt is not a critical approach towards values, policy, nor the subsequent consequences of these artifacts. We experience our political landscape through the veneer of our “ discourse interfaces” (that’s a Reggie phrase) .
Political Expectations
