internet culture

This is also what the internet is becoming: a dark forest.

In response to the ads, the tracking, the trolling, the hype, and other predatory behaviors, we’re retreating to our dark forests of the internet, and away from the mainstream.

This very email is an example of this. This theory is being shared on a private channel sent to 500 people who I... See more

Such guides go by many names—call them influencers, or content creators, or just “this one guy I follow.” Guided by their own cultivated sense of taste, they bring their audiences news and insights in a particular cultural area, whether it’s fashion, books, music, food, or film.

Perhaps the best way to think of these guides is as curators; like a... See more

For instance, sometimes we create abstraction layers that allow people to create things on top of them explicitly without having to understand anything beneath them. We call those “platforms.” The expectation is that when we create abstraction layers like that, we should see an explosion of creativity, since now people can focus only on the... See more

Nara's meticulously staged domesticity is less an earnest embrace of tradition and more a savvy recognition of the internet's underlying logic: to succeed in the future, one must cloak themselves in remnants of the past.

Nara’s audience loves her nostalgic conservatism because it reorients them away from today’s particular brand of anxieties –... See more

all our models that justify transport investment assume that travel time is always a disutility. In other words, the more time you spend in transit, the worse off you are. If you come along with fancy ideas suggesting that people may sometimes prefer slower to faster, it fucks up our whole model.”

So this is what’s happened to the world:... See more

I’ve been going deep on antimemetics – or why some ideas spread slowly, or don’t spread at all. It feels like after we got social media, we came up with a bunch of principles around “virality” and “memes” and then never revisited them again.

But ideas don’t spread the same way they did in the early days of Web 2.0. Now, we sometimes deliberately... See more

In Sarah Schulman’s book The Gentrification of the Mind , she laments, “Will everything (books, music, pornography, education, movies, friendship, camaraderie, love, and television) all be free if they’re consumed online and prohibitively expensive to experience in person?” She wrote this in 2012 and may not have anticipated how much further that... See more

“the internet is full of smart people writing beautiful prose about how bad everything is... i find this confusing and tragic, like watching Olympic high-jumpers catapult themselves into a pit of tarantulas.”

i have also been thinking about how all the timeless classics do not do this. my heroes do not do this, at least not in their heroic works.

why... See more