Inspiration reminders

Let me show you the four levels that separate content creators from category leaders:

Level 1: The Knowledge Trap

You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart

Level 2: The Experience Edge

This is where differentiatio... See more

Remember that work created in the spirit of commerce, that doesn’t spring from some sense of passion, some place of truth within you, will rarely be successful.

Make stuff only you can make. Stuff that makes you sigh in resignation after waiting for someone else to make happen so you can enjoy it, and realizing that’s never going to happen so you have to get off the couch and do it yourself

If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.

But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more

Don’t create the content you think people want to consume, create the content you want to consume. If it interests you, you’ll make it interesting to others.

There are so many people who don’t know what they want. And I think that, in this world, that’s the only thing you have to know — exactly what you want. ... Doing what you were born to do ... That’s the way to be happy.