Alexis Kocurek
@neuralshelf
Alexis Kocurek
Let me show you the four levels that separate content creators from category leaders:
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where differentiatio... See more
Level 1: The Knowledge Trap
You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart
Level 2: The Experience Edge
This is where differentiatio... See more
Max Bernstein • How to Build the Frameworks That Shape Industries
That next endeavor that you launch, whether it’s creating handcrafted products for the farmers market, starting a new coffee shop, if you share your story and give people a way to follow your journey, they will. Some will buy your products, others will tell their friends, and still more will cheer you on.
An audience is actually easier to build than... See more
An audience is actually easier to build than... See more
nathanbarry.com • The Ladders of Wealth Creation: A Step-by-Step Roadmap to Building Wealth
ideas into income - this is what we focus on -
passion into products
purpose into platform
content into a community
community into clients
clients into cash
blog into a brand
brand into a business
book into a blog
experience into expertise -
author insights into audience outcomes -
entrepreneurial experience/expertses into audience outcomes.
There's this idea floating around that using AI means you're somehow cheating the creative process or making it too easy.
But that's NOT how I use AI at all.
When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas, asking for rephrasing, exploring different angles.
This is VERY different to... See more
But that's NOT how I use AI at all.
When I work with AI, I'm not checking out of the creative process. I'm fully in it—throwing questions, bouncing ideas, asking for rephrasing, exploring different angles.
This is VERY different to... See more
️ Ev Chapman | Creative Entrepreneur • Tweet
Don’t create the content you think people want to consume, create the content you want to consume. If it interests you, you’ll make it interesting to others.
23 Truths I Wish I Knew at 23
Artists and creators become so because they feel they have a special taste to share, a special view of the world that is significant and different. But to really be able to bring it to life and share it with the world takes time and work.
James Clear • Ira Glass and What Every Successful Person Knows, but Never Says
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more
Remember that work created in the spirit of commerce, that doesn’t spring from some sense of passion, some place of truth within you, will rarely be successful.