Inspiration reminders

The reason we’re so increasingly intolerant of long articles and why we skim them, why we skip forward even in a short video that reduces a 300-page book into a three-minute animation — even in that we skip forward — is that we’ve been infected with this kind of pathological impatience that makes us want to have the knowledge but not do the work of... See more

Let me show you the four levels that separate content creators from category leaders:

Level 1: The Knowledge Trap

You're creating solid content—guides, posts, tutorials. But here's the uncomfortable truth: AI can now generate this content in seconds. Knowledge sharing alone won't set you apart

Level 2: The Experience Edge

This is where differentiatio... See more

Make stuff only you can make. Stuff that makes you sigh in resignation after waiting for someone else to make happen so you can enjoy it, and realizing that’s never going to happen so you have to get off the couch and do it yourself

Don’t create the content you think people want to consume, create the content you want to consume. If it interests you, you’ll make it interesting to others.

Artists and creators become so because they feel they have a special taste to share, a special view of the world that is significant and different. But to really be able to bring it to life and share it with the world takes time and work.