innovation
I do not think the new cool thing will be unimaginably better It will be different
-Zvi Mowshowitz
It’s not that entrepreneurs are natural rule-breakers. Rather … they want self-direction. They aren’t going to take the world at face value. They have to figure it out for themselves.
P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
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Harness Your Network to Unlock Innovation
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