innovation
observed: don’t expect customers to celebrate a major innovation before they get use to it. at first blush most customers prefer familiarity, even if a step-function improvement awaits.
scott belskyx.com
It’s not that entrepreneurs are natural rule-breakers. Rather … they want self-direction. They aren’t going to take the world at face value. They have to figure it out for themselves.
/https%3A%2F%2Ftf-cmsv2-smithsonianmag-media.s3.amazonaws.com%2Ffiler_public%2F3c%2Fbe%2F3cbe5a70-e164-43cc-9d61-89d3f8b13891%2Fal-anode-mini-device-credit-p-bombelli-580x288px_1.jpg)