innovation

Never forget that time Mckinsey told AT&T that cell phones would be a “niche” market and it ended up costing the company $12B+. https://t.co/HMoLD5jJNe
never hire McKInsey
Competing Against Luck: The Story of Innovation and Customer Choice
Clayton M. Christensen • 3 highlights
amazon.com5 Cool Things You Didn’t Know About IKEA’s Danish Innovation Lab
collectivehub.com
When you’re focused on something few others are thinking about, you find yourself constantly making the case to yourself and others that your vision is worth pursuing and worthy of other people’s attention. This ongoing need to justify your work creates a significant emotional overhead.
Yancey Strickler • When Your Purpose Is 1-of-1
a good reminder that all innovation is initially resisted