innovation

Peter Drucker saidthat “business has only two functions — marketing and innovation .” Marketing and innovation have one thing in common – satisfying the unmet needs of the customer. The customer, thus, is at the heart of ecosystem thinking. And the customer lies outside the business.

A yearning for innovation requires real exploration. It requires a persistent search to try (and fail) to move your understanding forward with a new tool, a new technique, a new insight. Sadly, the first innovation often isn’t even all that helpful, but may well provide a path to ones that are. This is an idea that Steven Johnson of Where Good... See more

Never forget that time Mckinsey told AT&T that cell phones would be a “niche” market and it ended up costing the company $12B+. https://t.co/HMoLD5jJNe

Go all in on where you think the future is, regardless of where it currently is. Mute the world then build your own world.

Iconic successes seemed outright strange at first: Amazon (wait days to receive a product you’ve never seen), eBay (buy beanie babies from someone thousands of miles away), Google (trust an algorithm to answer your questions), LinkedIn (publicly post your resume), Facebook (share personal updates with people you haven’t seen in years), Airbnb (stay... See more