innovation
P&G used to have somebody in charge of what they called commercial innovation, which is broadly defined as selling your product in different ways, without fundamentally changing the product itself.
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rail travel is a great example of an industry that is ripe for commercial innovation.
In Germany they have the BahnCard. A 25, 50, or 100 BahnCard are... See more
Rory Sutherland on LinkedIn: #creativity #behaviouralscience #traintravel #positioning | 155 comments
Most big technology companies are competitor focused. They see what others are doing, and then work to fast follow. In contrast, 90 to 95 percent of what we build in AWS is driven by what customers tell us they want.
Invent and Wander Quotes by Jeff Bezos
It’s not that entrepreneurs are natural rule-breakers. Rather … they want self-direction. They aren’t going to take the world at face value. They have to figure it out for themselves.
Competing Against Luck: The Story of Innovation and Customer Choice
Clayton M. Christensen • 3 highlights
amazon.com
That right there is the recipe for genuine innovation:
- Embrace uncertainty and the fact one doesn’t know the future.
- Understand that people are inventing things — and not just technologies, but also use cases — constantly.
- Remember that the art comes in editing after the invention, not before.
Stratechery by Ben Thompson • Stratechery by Ben Thompson
