Infrastructure for Small Businesses

We can't build a sustainable business by chasing every opportunity.

A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.

Platforms don't stand by and let peer-to-peer exchange happen. They're not absent from these relations.

The point of making content is to get an outcome,” he added.

The success of mega-influencers or thought leaders who have, in effect, transcended algorithmic management can make it difficult to see that. The Seth Godins, Mel Robbinses, and Brene Browns of the internet don’t appear to be trying to “get an outcome.” They don’t have to. Their influence... See more

This is why, once you reach some stability with consistently generating clients and revenue, many indie consultants begin to think about “scaling themselves” - either in the form of hiring staff or in building “passive income” products.

This reflex isn’t bad per se but it’s important to recognize that they are avoiding the real problem. They are avo... See more

But at some point you can end up stuck - feeling like every client is simply another spin of the hamster wheel. Trapped in your own constraints of client work you’re feeling like there’s a never-ending series of client projects on the treadmill. A feeling that every client is starting from zero again.