Why Nachos Aren't on the Menu

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“In a world with scarce attention and many choices, taste sets a business apart. Knowing what to make is as important as the ability to make it.”

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As an entrepreneur you have to know what the core competencies of your business are and make sure that your company focuses on being the absolute best it can be at executing them. Bottom line is this: If you are adding new things when your core businesses are struggling rather than facing the challenge, you are either running away or giving up. Rar

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Krispy Kreme, Crocs, and Keeping the Main Thing the Main Thing

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“One thing that consumers have been trained to understand is that menus don’t need have to have 12 entrees and 12 appetizers,” he says. “They need to have six really good ones. And that’s enough.”

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It takes enormous discipline to NOT try to scale something that's working. But some things just don't scale -- and trying to do so can destroy the golden goose in the process. Many entrepreneurially minded people can't help themselves from trying.

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The Fast-Foodification of Everything

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When you know where you came from and where you’re going, decisions become easier. You know which clients are a good fit and which ones are not. You have a way to filter options and make decisions that will get you to where you want to go without compromising on your values.

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