Influencer Marketing
On the brand side, long-term partnerships streamline sourcing and negotiations, two of the most time-consuming aspects of influencer marketing. With creators already locked in, brands can move quickly on short-turnaround activations and capitalize on real-time trends or cultural moments.
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gamma.appJosh Durham/AGM influencer guide
Nearly 57% of Generation Z is likely to purchase a product based on an influencer’s review
Shopify Staff • Gen Z Purchasing Behavior: 5 Trends + Brand Examples (2025) - Shopify
More than any other generation, Gen Z uses TikTok as a search engine—making social media their primary tool for researching products online.
Shopify Staff • Gen Z Purchasing Behavior: 5 Trends + Brand Examples (2025) - Shopify
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