Increasing your Luck Surface Area

"The amount of serendipity that will occur in your life is directly proportional to the degree to which you do something you're passionate about combined with the total number of people to whom this is effectively communicated." https://t.co/KfFpouh7Dm

In a moment of randomness, I've came across this newsletter issue by @tomcritchlow on getting more client work. Now that I'm refocusing on indie-ness, I realize this is something I do whenever I seek work: posting on socials, emailing former colleagues, and texting friends. https://t.co/JjwBEFGI3G

Clients usually find me directly through something I've written, rather than through a referral.

It's a simple way to sustain an ongoing always-on outreach to nurture your network. This is the lifeblood of generating consulting work.

Really unpopular opinion for designers: it's easier, more joyful and beneficial to do free work for someone you like, than design and release your perfect portfolio with case studies. The only rule for free work is that you should be the one to offer it, and not asked to do it.

In the last five years they have released more than 100 products.

two ways people grow their online presence: 🔚 assuming your audience a priori and building it 🔜 being authentic online and finding out who your audience is mechanical/engineering vs. organic/emergent