Increasing your Luck Surface Area
two ways people grow their online presence:
🔚 assuming your audience a priori and building it
🔜 being authentic online and finding out who your audience is
mechanical/engineering vs. organic/emergent
hermit the catx.comClients usually find me directly through something I've written, rather than through a referral.
Venkatesh Rao: Consulting and Writing
In the last five years they have released more than 100 products.
Evan Armstrong • The Art of Scaling Taste
Really unpopular opinion for designers:
it's easier, more joyful and beneficial to do free work for someone you like, than design and release your perfect portfolio with case studies.
The only rule for free work is that you should be the one to offer it, and not asked to do it.
Alexander Vilinskyyx.comThere’s an activity that the Barrel partners have been doing for a while: reaching out to a couple of contacts per week. These have typically been former clients, industry acquaintances, other agency operators, investor types, old friends and classmates, etc. It’s been a practice we’ve kept up weekly since 2017.
From 2 Contacts to Many More - Peter Kang
It's a simple way to sustain an ongoing always-on outreach to nurture your network. This is the lifeblood of generating consulting work.