Imagination

The brain evaluates the images it is processing against a “reality threshold.” If the signal passes the threshold, the brain thinks it’s real; if it doesn’t, the brain thinks it’s imagined.

My first responsibility at Hermes is really to accompany all the creative studios to produce collections for Hermes season after season. However, in order to that, I need to keep my mind open and I need to somehow... foresee what is about to come, I need to dream.

So dreaming is an essential part of my work. But my first responsibility is to work... See more

In recent years, neuroimaging has provided evidence to suggest that imagining the future relies on much of the same neural machinery as remembering the past. One hypothesis that such findings motivate is that memories must be reactivated in order to extract the information needed to “flesh out” detailed simulations. Indeed, if simulations involve... See more

I believe that in nearly every instance where science fiction has successfully ‘predicted’ a turn of events, it’s more true to say that it has inspired that turn of events.

Particularly relevant to the idea of episodic simulation is the process of forming “implementation intentions” (Gollwitzer, 1999) which involve imagining and rehearsing a plan with reference to the specific future context in which it will be executed. Research has shown that creating implementation intentions significantly increases the likelihood... See more