Imagination Research

Somebody once said that a good science-fiction story should be able to predict not the automobile but the traffic jam.

Participants said the workshop helped them notice they were not considering certain groups in their future thinking. Socially oppressed groups are left outside their typical future imagination. This was one of the aspects that participants considered central learning, the necessity to think about others.

Another learning that participants identified... See more

The brain evaluates the images it is processing against a “reality threshold.” If the signal passes the threshold, the brain thinks it’s real; if it doesn’t, the brain thinks it’s imagined.

Can you learn to enjoy the process as the end in itself, not the means?

In the beginning, the dissonance between the scale of your aspirations and the reality of your days will riddle you with anxiety. You will be tempted to strip the unknown of its surprises and travel to the future: What if my customers churn? What if a competitor introduces a be... See more