If The Internet Was A Place

Imagine if instead of approaching our computer as a cold, mechanical piece of metal and glass that receives inputs and delivers outputs, we saw it as a relationship with the emergent, ineffable internet mystic that we’re collectively creating.

How might we approach that device differently?

The site is also like a home in that it’s a collection of many things which are unified only by the person who collected them. I feel as if someone is giving me a tour of their apartment: I’m looking at the papers on his desk, the notes stuck to his fridge, an album of butterfly photos taken by his brother, and so on. Sure, he probably tidied up... See more

All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.

my social feeds seemed to finish their years-long transformation from a neighborhood populated with friends to a glossy condo development of brands.

“We want to think of the internet as a physical place. It is not about making the virtual physical, but rather to argue that the virtual also exists physically.”

- Woon Tien Wei

The role of a successful place is to provide a catalytic context for missions.