All those tech-driven foods are still around, but they don’t tempt consumers the way they once did. Instead, the fastest growing categories in the food business are built on an entirely different vocabulary: gourmet, artisan, healthy, organic, nutritious, sustainable, local, homemade.
any digital place evokes certain feelings, emotions, mood
cold? warm? corporate? homely? serious? silly? all of it? none of it?
and all these things are extremely subtle
and each idea can be executed in a myriad of ways
and it's this... See more
I’ve come to think of software applications as a form of digital architecture: some are places of concentration, others of collaboration, others clearly just for fun. Software’s emotional dimension is crucial: how it feels dictates how it’s used. (Architects hire environmental psychologists; tech companies hire user-experience researchers.)... See more