Identity

As a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of

“I cannot but see you as myself. It is in the very nature of love to see no difference.”

― Nisargadatta Maharaj, I Am That: Talks with Sri Nisargadatta Maharaj