Ideas to improve my projects and business

Here's a general rundown of my writing process:

• I go on walks and listen to audiobooks or long YouTube videos/podcasts


• I curate my social media timeline so that it shows ideas I could see being under my brand


• I take two types of notes in my phone:


• First, are ideas for my newsletter for that week


• Second, are ideas for standalone posts


• When I sit down to

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To recap on topic choice:

• Read books and consume content that is different from what is often talked about in your niche or main areas of interest


• Find an idea (or two) that you feel compelled to take a lot of notes on


• Have a list of high-performing YouTube titles from accounts in your niche that you can use as angles for those ideas


• That way, you

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Find a crevice of reality that you deeply care about and dedicate your life to helping others learn, grow, and actualize. Take your weird interests and make them interesting to other people.

Become a node in this new, decentralized education system called the creator economy.

Tips for this level:

• Study direct response marketing for the principles, not tactics


• Dumb down your ideas as a creative challenge without stripping their impact (most people are beginners)


• Create an offer and practice selling it. Get over your fear and toxic relationship with money

You try different experiments.

You look from different angles.

You test small pieces of your assumptions.

Each experiment gets you a little closer to understanding what actually works for you. You'll never have perfect information, but you can have much better information.

The value of unique insights goes up. Because synthesis is abundant but original thinking is rare. The most valuable ideas are the ones AI would never generate.

Idea of a monthly zine curating art I like, essays I like and music I like. Vibe. With marketing of Sublime.