idea generation
Quite often the person who comes to something completely fresh will have in fact the benefit of ignorance in a way. They don’t have the baggage of thinking they know the right way to do it.
– Rory Sutherland
2 // Having good ideas
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Ideas and bacteria have a lot in common. You can’t control them. You can’t create them out of thin air. Some are good, and some are bad. But you can design the best possible environment for the good ones to thrive and multiply, and that’s how we want to approach idea generation. We want to approach it like a great fermentation.
Nat Eliason • The Art of Fermenting Great Ideas The Art of Fermenting Great Ideas
Start somewhere bad to get somewhere good. A few weeks ago, I interviewed psychologist Adam Alter about his book Anatomy of a Breakthrough . In it, he writes about the “creative cliff illusion,” the notion that good creative ideas will either come quickly or not at all. Unfortunately, our intuition has that one approximately backward. In studies of... See more
David Epstein • Pour Out Lesser Ideas to Get to Great Ones
