idea generation

You're bound to get idears if you go thinking bout stuff. -Grapes of Wrath

Find the best ingredients possible to ferment into great ideas, and aggressively prune everything you don’t want your brain to process. Give your brain the boredom and output time it needs to figure out what to do with that information. Don’t keep opening the jar and packing more into it. Finally, be patient with the process. The more you can... See more

Whatever you pay attention to is being fermented by your brain…Every tweet you read, every newspaper you glance at, every show you watch, every email you skim, it’s all feeding your subconscious things to process. And whatever it’s fed, it will ferment into ideas and reactions. So if you want to come up with better ideas, you must get extremely... See more

Quite often the person who comes to something completely fresh will have in fact the benefit of ignorance in a way. They don’t have the baggage of thinking they know the right way to do it. – Rory Sutherland

Ideas and bacteria have a lot in common. You can’t control them. You can’t create them out of thin air. Some are good, and some are bad. But you can design the best possible environment for the good ones to thrive and multiply, and that’s how we want to approach idea generation. We want to approach it like a great fermentation.