idea generation

If you want to increase the quality of your work – your output – you must increase the level of your inputs. Your input is knowledge.

You're bound to get idears if you go thinking bout stuff. -Grapes of Wrath

Ideas and bacteria have a lot in common. You can’t control them. You can’t create them out of thin air. Some are good, and some are bad. But you can design the best possible environment for the good ones to thrive and multiply, and that’s how we want to approach idea generation. We want to approach it like a great fermentation.