hyperfantasy

Real humans are weird and contradictory. They have random obsessions that don't fit their "brand." They go through phases. They abandon hobbies and pick them back up years later.

They contain multitudes, and those multitudes don't need to have a coherent narrative thread.

Projects let you be gloriously non-linear. You don't have to turn every... See more

Michelle Pellizzon Lipsitz • be more confusing, actually

In Glitch Feminism, Legacy Russell discusses the internet as a means of recreating yourself in your own image, rather than the image dictated by dominant forces:“We want a new framework and for this framework, we want new skin. The digital world provides a potential space where this can play out. Through the digital, we make new worlds and dare to... See more

Lore Oxford • The egostack

and now, we’re taking it into the real world — putting on second skins

This ordinary-day ache is a first world problem. That’s not a way to blithely demean it; it is the point. Most of us, in the West, are not mentally ill. We’re not going to go the doctor complaining of our dull, yearning ache. It’s not going to show up in official health statistics. But it’s there. From a distance it looks as if we, the people of... See more

A Crisis of Mattering

what’s behind it: the routine and mundane is safe, but we want excitement, a lil risk

For anyone building brands, communities, or cultural movements, this is both the challenge and the opportunity. You can keep chasing width in activations, collabs, and photo walls, or you can engineer depth by creating spaces that allow rupture from the norm. True rituals, not hollow ones. Risk that transforms. Potency is the only real measure of... See more

We’re Desperate For Potency

The greater the permissions, meaning the further they are from the everyday, the more potent the space.

We’re Desperate For Potency

If the times we live in could be defined by a single feeling, it might be a sense of disorientation. Trying to make sense of reality right now is like being lost in the woods.

Alexander Beiner • The Sensemaking Companion - Section I

Today, identity expression isn’t just performed through the act of contributing to digital media, but consuming it, too. The algorithm has become so fundamental to identity formation that a recent qualitative study of 13- to 17-year-olds in the US found that participants felt their 'For You' page on TikTok wasn't just for them but about them – a... See more

Lore Oxford • The egostack

adding on the impact of consumption
» related to how do we distinguish what’s our own taste and what’s the taste we’ve merely consumed and adapted as our own?

Here was an existence, brand new to our species, that was defined by tightly controlled routines, bounded by regular shifts and rewarded with regular pay. Individual workers became easily replaceable parts in a massive machine.

Today, when we’re still so young we’ve barely had the chance to register we’re alive, we’re pushed into an education system... See more

A Crisis of Mattering

we are being increasingly disconnected from what was fundamentally human, and now we are trying to adapt.

Lore Oxford • The egostack

“identity is not situational, it lives on an axis'“