hyperfantasy

If our multiplying selves are not a compromise of our integrity, but an evolutionary necessity, could we reconcile our expanding egostack with the need for coherence? Seeing other versions of ourselves may not always feel good, but there's a quiet redemption in embracing our contradictions – not as failures of authenticity, but as evidence of our... See more

Lore Oxford • The egostack

responding to the undertones of chaos and incoherence today, we are rewriting the rules for selfhood - rejecting permanence and choosing fluidity

Here was an existence, brand new to our species, that was defined by tightly controlled routines, bounded by regular shifts and rewarded with regular pay. Individual workers became easily replaceable parts in a massive machine.

Today, when we’re still so young we’ve barely had the chance to register we’re alive, we’re pushed into an education system... See more

A Crisis of Mattering

we are being increasingly disconnected from what was fundamentally human, and now we are trying to adapt.

Real humans are weird and contradictory. They have random obsessions that don't fit their "brand." They go through phases. They abandon hobbies and pick them back up years later.

They contain multitudes, and those multitudes don't need to have a coherent narrative thread.

Projects let you be gloriously non-linear. You don't have to turn every... See more

Michelle Pellizzon Lipsitz • be more confusing, actually

Potency only happens when the everyday script is suspended and a new set of permissions takes over.

We’re Desperate For Potency

The greater the permissions, meaning the further they are from the everyday, the more potent the space.

We’re Desperate For Potency

not only are we playing an ever-expanding cast of characters, but we’re expected to commercialize them for public use, before facing their contradictions head on in the panopticon of our digital ecosystems.

Lore Oxford • The egostack

not just commercially, also culturally we are playing into different selves

the somewhat undefinable, unstable feeling of realness, wherever it lays and however it can be expressed these days

Kyle Chayka • Two months til Filterworld / a new project

For anyone building brands, communities, or cultural movements, this is both the challenge and the opportunity. You can keep chasing width in activations, collabs, and photo walls, or you can engineer depth by creating spaces that allow rupture from the norm. True rituals, not hollow ones. Risk that transforms. Potency is the only real measure of... See more

We’re Desperate For Potency

Today, identity expression isn’t just performed through the act of contributing to digital media, but consuming it, too. The algorithm has become so fundamental to identity formation that a recent qualitative study of 13- to 17-year-olds in the US found that participants felt their 'For You' page on TikTok wasn't just for them but about them – a... See more

Lore Oxford • The egostack

adding on the impact of consumption
» related to how do we distinguish what’s our own taste and what’s the taste we’ve merely consumed and adapted as our own?