hyperfantasy
Real humans are weird and contradictory. They have random obsessions that don't fit their "brand." They go through phases. They abandon hobbies and pick them back up years later.
They contain multitudes, and those multitudes don't need to have a coherent narrative thread.
Projects let you be gloriously non-linear. You don't have to turn every... See more
They contain multitudes, and those multitudes don't need to have a coherent narrative thread.
Projects let you be gloriously non-linear. You don't have to turn every... See more
Michelle Pellizzon Lipsitz • be more confusing, actually
For anyone building brands, communities, or cultural movements, this is both the challenge and the opportunity. You can keep chasing width in activations, collabs, and photo walls, or you can engineer depth by creating spaces that allow rupture from the norm. True rituals, not hollow ones. Risk that transforms. Potency is the only real measure of... See more
We’re Desperate For Potency
Potency only happens when the everyday script is suspended and a new set of permissions takes over.
We’re Desperate For Potency
Potent spaces let us play with different permissions that snap us awake. They trade in unusual currencies - permission to scream, to be excessive, to be anonymous, to be scared, to shrink or take up space, to be intimate with strangers. The greater the delta, the greater the potency.
We’re Desperate For Potency
The greater the permissions, meaning the further they are from the everyday, the more potent the space.
We’re Desperate For Potency
If digital media has proven itself to function as an existential photocopier – with each of us as the source material – the next generation of AI-enabled tools promises even more rapid and radical replications of selfhood.
Lore Oxford • The egostack
If our multiplying selves are not a compromise of our integrity, but an evolutionary necessity, could we reconcile our expanding egostack with the need for coherence? Seeing other versions of ourselves may not always feel good, but there's a quiet redemption in embracing our contradictions – not as failures of authenticity, but as evidence of our... See more
Lore Oxford • The egostack
responding to the undertones of chaos and incoherence today, we are rewriting the rules for selfhood - rejecting permanence and choosing fluidity
“identity is not situational, it lives on an axis'“
Today, identity expression isn’t just performed through the act of contributing to digital media, but consuming it, too. The algorithm has become so fundamental to identity formation that a recent qualitative study of 13- to 17-year-olds in the US found that participants felt their 'For You' page on TikTok wasn't just for them but about them – a... See more
Lore Oxford • The egostack
adding on the impact of consumption
» related to how do we distinguish what’s our own taste and what’s the taste we’ve merely consumed and adapted as our own?