humantech


We've found recurring patterns in new product monetization failure. While you might think many types of flaws can cause products to flop in the marketplace, we actually have found that monetizing failures fall into only four categories: Feature shock: cramming too many features into one product—sometimes even unwanted features—creates a product tha
... See moreGeorg Tacke • Monetizing Innovation: How Smart Companies Design the Product Around the Price
Sometimes getting the right positioning for your startup is more challenging than getting to the product itself.
“Often it’s not that you don’t know who the customer is, it’s that you’re not picking — you haven’t committed to one hypothesis over the other. That’s what creates the confusion about what the product is, what the feature set looks like,
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We invented fire, repeatedly messed up, and then invented the fire extinguisher, fire exit, fire alarm and fire department