humantech

When I talk about taste in business, I mean the ability to consistently make decisions that demonstrate respect for your audience, show deep empathy for their needs, and deliver aesthetically-pleasing experiences that drive positive business outcomes.

Over a decade later, this is still the most useful framework for thinking about customers for your MVP. From @sgblank originally, I believe. https://t.co/BRltPCA3by

All of sudden, we weren’t just designing something visual, but we needed to understand human behaviour, to see ourselves in other people’s contexts ( don’t get me started on our empathy phase!!! ), to learn how the decisions we made could affect a company’s bottom line, etc.

But along the way, we lost something. The actual work we were producing.... See more