on writing

As Lisa Jewell, author of some eighteen bestselling novels, put it, “Pace yourself. If you write too much, too quickly, you’ll go off at tangents and lose your way and if you write infrequently you’ll lose your momentum. A thousand words a day is a good ticking over amount.”

Before you write anything, ask yourself the 3 following questions.

Why do you write?

When you write a document there is always a selfish reason. You want to get something from your audience. Share some information, ask them to do something (subscribe, buy). Start with Why.

Who is your audience?

You need to know who you are writing for, the messagin

Like most things in this adventure we call life, writing is simple but not easy.

Writing is like driving a car at night: you never see further than your headlights, but you can make the whole trip that way. —E.L. Doctorow