how to write
The biggest mistake web writers make is trying to write for too many people. It makes our messages wishy-washy, watery, and ineffective.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
What most successful Substacks offer to subscribers is less a series of discrete and self-supporting pieces of writing--or, for that matter, a specific and tightly delimited subject or concept--and more a particular attitude or perspective, a set of passions and interests, and even an ongoing process of “thinking through,” to which subscribers are ... See more
Max Read • How to Substack
The Imperfectionist: Be a disappointment
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