Hiring Advice

Much of Silicon Valley is the reshuffling of uninspired, unremarkable individuals with one Great Brand on their resume, being recycled through tens of other Aspiring Great Brands. Do not outsource your talent evaluation to Brand identification, otherwise your company will suck.

Only hire A-players; people that blow you away. As soon as you allow mediocrity into your team, it will rot your business from the inside forevermore.

Determine if they have a chip on their shoulder . Do they have something to prove? Where’s the hole they’re looking to fill? Ideally, you’d get someone with obvious talent/drive that is misunderstood by the world. Those types of people will run through walls to reconcile their internal view of themselves with external perception.

1. What you’re look

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The job description Bezos wrote for his very first employee said, “You must have experience designing and building large and complex (yet maintainable) systems, and you should be able to do so in about one-third the time that most competent people think possible.