Hi, I build stuff
But you can't imbibe empathy until you fully understand:
- The product
- What it does
- The problem it solves
- Whom it helps
- How your design or copy crystallizes the product and the solution with the message you're communicating
@chimammejetwitter.comAs with any creative work, the deepest truths, obvious as they are, often elude the creators themselves. The blindspots.
Part 1: Finding Your Thing's Essence
Why community and user research/testing is important

The Duolingo Handbook
handbook.duolingo.comQuality software deserves your hard‐earned cash
Quality software from independent makers is like quality food from the farmer’s market. A jar of handmade organic jam is not the same as mass-produced corn syrup-laden jam from the supermarket.
Industrial fruit jam is filled with cheap ingredients and shelf stabilizers. Industrial software is filled wit... See more
Quality software from independent makers is like quality food from the farmer’s market. A jar of handmade organic jam is not the same as mass-produced corn syrup-laden jam from the supermarket.
Industrial fruit jam is filled with cheap ingredients and shelf stabilizers. Industrial software is filled wit... See more