New Idea Innovation and Ideation for Product Managers
Take your 3–4 most solid ideas and start socializing! For each idea -
• Ask customers — would this work for you? Can you imagine using it? What’s missing?
• Ask sales/internal stakeholders — could you sell this? Does it make sense for our pitch?
• Ask executives — does this feel to you like it makes progress towards our goals?
• Ask support/CS — can yo
Emily Patterson • New Idea Innovation and Ideation for Product Managers
stakeholder management - #MOW isn't only about 'managing' it's about involving
Ideation is the step where you decide what you might build to solve customer problems. Importantly, this phase is not the same as discovery. Discovery, as a term, usually encompasses ideation — if you’re doing your discovery right, you’ll be coming up with ideas regularly.
Emily Patterson • New Idea Innovation and Ideation for Product Managers
• What are customers asking for
• What are customers complaining about
• What are some hacky ways your customers are using your product
• Where are we losing sales opportunities and/or customer renewals
• Where is the market going and what are emerging trends in our area
• What have other people proposed to solve this problem in the past
• What is our ex
Emily Patterson • New Idea Innovation and Ideation for Product Managers
aggregation for product ideation