have hot takes gone too far
My 2026 Macrotrend Report is different from most other ones. It does not include snappy hot takes, mention of “predictions,” consumer data, or cool graphics. It does include a clear methodology and framework, and lots of insight and inspiration.
🔮 2026 MACROTREND REPORT 🔮
A prediction can be based on research, too, but it can also be an entirely unfounded hot take, like we often see from Tiktok Oracles. That’s why I bristle a bit at its use — I just fear that it devalues the work, similarly to what we’ve seen with the confusion between ‘ trending ’ vs. trend.