Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
sari and
the path to excellence is aligning what you do with who you are. Lean in, or better still, dive in, headfirst. The first step is to look inward and think deeply about who you are and what you’re made to do.
A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh
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