Greatness
exploring the foundations of quality and the currents that fight against mediocrity
sari and
Greatness
sari and
obsessing over quality often demands that you slow down, as the focus required to get better is simply not compatible with busyness.
Jiro dreams of sushi. Reminds me of “the mundanity of excellence”

A lot of companies talk about quality, but if you want your brand to be timeless, you have to be a fanatic about it. Before we launch a Louis Vuitton suitcase, for example, we put it in a torture machine, where it is opened and closed five times per minute for three weeks. And that is not all—it is thrown, and shaken, and crushed. You would laugh
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