The most important lesson I’ve learned for developing new products: You don’t have to be the first person to come up with a product idea. In fact, that will rarely be the case. But you can almost always make an existing idea better. And that’s when you get the big wins.
An underrated way to succeed at anything is simply to be ten times better.
Everyone wants to have a unique idea or be a monopoly but you can just be ten times better instead. In a lot of areas, no one is really trying. The world is coated with a film of inertia.
Jiro dreams of sushi. Reminds me of “the mundanity of excellence”
When you make something, when you improve something, when you deliver something, when you add some new thing or service to the lives of strangers, making them happier, or healthier, or safer, or better, and when you do it all crisply and efficiently, smartly, the way everything should be done but so seldom is—you’re participating more fully in the... See more