One way to aim high is to try to make something that people will care about in a hundred years. Not because their opinions matter more than your contemporaries', but because something that still seems good in a hundred years is more likely to be genuinely good.
An underrated way to succeed at anything is simply to be ten times better.
Everyone wants to have a unique idea or be a monopoly but you can just be ten times better instead. In a lot of areas, no one is really trying. The world is coated with a film of inertia.
At VidSummit today, @MrBeast told @ColinandSamir that his six-person thumbnail team makes around 20 different versions per video. They plan what the thumbnail will be BEFORE they film the video. He also sends versions to close friends to measure which one to use #VidSummit2022
Human scale institutions strive for optimum scale. Not mega scale. The point at which maximum quality can be attained. Their purpose is not to maximize profitability. It is to maximize well-being. Whose? Everyone’s.