good work
So to have your precious days consumed by purposeless labor, mind-numbing tasks, and the commercialization of your thoughts and creativity, for tasks better suited for machines is an affront to the universe.
Aaron Lawson • A Knowledge Worker’s Manifesto — knowledge work studio


How much of our work exists because we ‘think’ we have to do it?
Matt Klein • Self-Sabotaging Innovation: The Art of Doing Dumb Shit
When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic.
We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of us.
But if you look at any enti... See more
Changing the answer is evolution, Changing the question is revolution.
—Jorge Wagensberg
Yatú: Head of Fiction is Norm. Head of Reality is me.
(USB club job titles the co-founders gave themselves)
Stop treating knowledge work as manual work. Instead of measuring success by irrelevant or arbitrary metrics, ask yourself, Did I contribute today?
Did you advance the conversation? Did you solve a problem? Did you come up with a good idea? Did you help a colleague or a client?
Did you advance the conversation? Did you solve a problem? Did you come up with a good idea? Did you help a colleague or a client?