good questions
sari and
good questions
sari and

this hurdle I have to jump over each time I write: How can I say this more crisply? When I write (which is really just to say: when I think) it all boils down to one simple, but utterly excruciating question: What am I really trying to say here?
I’m no longer content to ask, “What do you think about X?” Instead, I ask, “How did you come to believe X?”
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compound?
Are you solving a
alex and