good questions

Engineering is (unconsciously) driven by the assumption that humanity’s needs for speed, comfort, materialism, and convenience are limitless. What if we introduced limits (economic, human, and ecological limits) to people’s needs? How would engineers design the things we use in a world that sets limits to growth?

Their gospel of optimisation ignores the fundamental question: what’s the point of being 10x more productive if we’re not 10x more fulfilled?

What would it look like to answer the demanding cries of Earth, to be accountable to the needs of the planet? Given that these questions are likely already familiar to the readers of this publication, perhaps we need to ask something different: Can those of us willing to be accountable do enough to counter the choices of those bent on destruction?... See more

• What would business and marketing look like if they were  intrinsically enjoyable  for creative people?


• What would an online business look like if it contributed to maximal human flourishing, both for the creator and their customers?


• How can I maximize the amount of  aliveness  in everything I do in my business, marketing, and creativity?


• What's the

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