good questions
sari and
good questions
sari and
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compound?
Are you solving a
alex and
downloading new tools today feels like opening a cockpit with 40 years of features.
how will natural language interfaces change this?
I love the question @jordancooper asks founders- “if there were one thing i needed to understand to see as much value in your business as you do, what would it be and let’s talk about that.”


Does the idea align with the zeitgeist and culture of the time?
Does the idea resonate with the repressed aspects of people's identities during that period?
“What do you mean by XX?” This phrase is exceptional, simple, and under-used in my opinion.
What’s worse: Offending someone or lying to someone? Saying something stupid when it’s your turn, or not saying anything? Tell me which, and I’ll tell you your problem.