The best way to get a powerful person’s attention: offer to help them.
As chief of staff, I reviewed thousands of requests for Reid’s time/attention/money. It was stunning how few requesters actually offered to help him on something. Amusingly, many requests were framed as if the asking party were doing Reid a favor by giving him the opportunity to... See more
Do not send me anything longer than you would send to a crush. Some people email me six-paragraph essays about the time they saved a cat from a tree.
I find the most effective way to get someone's attention is to simply give, just like in dating. Hey, I noticed that you read this book on your website. I think you'd like this book too; it's pretty sh... See more
This email from @sama was very special to receive in 2018 when I was starting my first venture and for that personal kindness I have a lot of respect for him 🙏 I know the future is bright for you and with you as our leader into AGI.
Email from @david_perell to @tylercowen
✅ Personalized
✅ Social Proof
✅ Clear CTA
Amazing email—that led to some amazing things.
The personal touches at the beginning show clear effort.
Tons of social proof (Neil deGrasse Tyson, Seth Godin).
Clear CTA and plan of attack.