How I got Mark Cuban to email me back (and the cold email framework so you can too):
How I got Mark Cuban to email me back (and the cold email framework so you can too):

The best way to get a powerful person’s attention: offer to help them.
As chief of staff, I reviewed thousands of requests for Reid’s time/attention/money. It was stunning how few requesters actually offered to help him on something. Amusingly, many requests were framed as if the asking party were doing Reid a favor by giving him the opportunity to... See more
As chief of staff, I reviewed thousands of requests for Reid’s time/attention/money. It was stunning how few requesters actually offered to help him on something. Amusingly, many requests were framed as if the asking party were doing Reid a favor by giving him the opportunity to... See more
Ben Casnocha • 10,000 Hours With Reid Hoffman: What I Learned


My favorite examples of shooting your shot:
1. Elon Musk cold-calling rocket expert Jim Cantrell to convince him to help him colonize Mars in 65 words (the pitch worked). https://t.co/YSSmSDznVo
Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time
Keith Ferrazzi, Tahl Raz • 1 highlight
amazon.com