The Good Campaigns
Ad Campaign Boot Camp
AD CAMPAIGN BOOT CAMP This is a cheat sheet of the industry's most referenced, timeless (or soon-to-be timeless) ads. To suggest an addition to the list, or flag a broken link, email me at gabriel.sehringer@gmail.com. If you’ve found this list helpful, consider donating to The Asian Mental Hea...
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YETI Presents | Astronaut in the Ocean
youtube.comPortrait of a bodyboarder
So australian, but with global potential
So authentic: featuring his lifestyle, family, work
Credible
Generous focus on a discipline that is never praised, don't get sponsors
Excellent product placement
Right format length: 10 minutes segment
Great production value too
Engagement is amazing: read the comment section
Rilès’ 24-Hour Survival Run: A Deep Message Beyond Sports
nssmag.com
cool crossover activation music x sport x art x IRL event x album launch promo
> Check the TVC too. bold; word-of-mouth worthy, relatable campaign
Basecamp homepage. CEO speaking: authentic; good writing
Two lifestyles, both connected by Spotify
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