YETI Australia | Premium Coolers, Drinkware, Apparel and Accessories

Yeti, the Austin, Texas-based brand known for catapulting a lowly, utilitarian product — the portable cooler — into a full-blown premium brand. Today a basic plastic Coleman cooler at Target costs $25; a similarly sized Yeti is $300.

Nothing about what Yeti sells should have poised it well for a pandemic-induced recession: Its signature product is a $300 luxury cooler, and its most profitable one is a portable insulated cup often used by commuters on the way to the office.