going the long hard stupid way is the best way

My favorite quote is by Goethe: at the moment of commitment, the universe conspires to help you. The universe knows when you’re committed. All the trials and tribulations are merely tests of your commitment. Pass the test. Keep going. Even if the rest of the world ignores you, the universe sees you.

Everything takes longer than you think it will. It takes approximately 140 hours to establish friendship; 300 hours to make it a close one. The path to success is circuitous and not without detours. But oftentimes, that only makes it sweeter.

As someone who has decades of experience on the web, I hate to compare myself to the tortoise, but hey, if it fits, it fits. Let’s be more like that tortoise: diligent, direct, and purposeful. The web needs pockets of slowness and thoughtfulness as its reach and power continues to increase. What we depend upon must be properly built and intelligent... See more

a lot of times ideas and projects are formed out of a more ambient kind of thinking and talking and doing. Research is not always this thing of sitting down and concentratedly looking through archives or something.

While stepping into new platforms and niche digital communities is a long-term game, the initial focus shouldn’t be on direct conversions. Instead, the immediate KPIs should centre on building brand affinity, engagement, and traffic. In other words, these early efforts are vital for laying the foundation, fostering a community, and ultimately drivi... See more