Goat’s Milk Soap

I’m in a constant search for new and better ways to market my own company, and as I run across them, have ideas, read cool things, I’m sharing them with my people. As my friend Rich Schefren once told me, “We get paid a lot to think for other people.”

One caveat: if you want to serve only high-end clients, you can skip digital. High-end clients like high-touch connections, so you’re better off connecting with them at live events, meetups, workshops, and seminars. But if you want to have a major impact on a high number of clients, if you want to reach a massive audience, going digital is the answ