Goal frameworks

It’s called The MTO™ Technique. Instead of writing a goal in The Dreaded Binary Technique, you break every goal into three levels:

• Minimum

• Target

• Outrageous

Minimum is defined as “what you can be counted on to achieve based on your past performance”. Not on your hopes. But on the reality of your actual past achievements.

Target is the “stretch”,

Forget broad resolutions. Instead, Itzler suggests choosing one big, hard, year-defining challenge. He calls this a "Misogi," which stems from an ancient Japanese water cleansing ritual. Your Misogi can be personal or professional - anything that will push you outside your comfort zone and make 2025 truly memorable.

Once you’ve set goals, you need to reinforce them everywhere. Constantly restate the goal and how it maps to your vision and strategy. Ask how every initiative contributes. The first order effect is to make sure your team is working on the most important things. But the second order effect is to ensure your team is applying the goal to the thousand