generation z
Life Actually, a No Bullshit Study is the latest Gen Z research released by Day One agency and USC Center for Public Relations. From their survey of 1,022 18- to 25-year-olds, they discovered that most young people fell into three categories. Neo Traditionalists (29%) value homeownership, long-term relationships, full-time employment, and making... See more
Kirsten Green • The CQ | Why the Deepseek Chaos Spells Opportunity for Consumer AI
Gen Z is the most racially and ethnically diverse generation of American adults to date. Not only do more identify as Black, Hispanic, or Asian, but there are more multiracial Gen Z’ers than in any previous generation.
Jean M. Twenge • Generations
GenZ’s not into Traditional Recipes
What is tradition to a generation that has been born with access to everything all at once? GenZ is known to have the lowest of brand loyalty when compared against older generations, so it’s no surprise to see them reject what feels conventional, and treat ingredients in the same way they’ve broken the fashion... See more
What is tradition to a generation that has been born with access to everything all at once? GenZ is known to have the lowest of brand loyalty when compared against older generations, so it’s no surprise to see them reject what feels conventional, and treat ingredients in the same way they’ve broken the fashion... See more
Gmail
I think there’s going to be a future where work is more project-based. The new American Dream for Gen Z is being able to work wherever we want, whenever we want. Now, Gen Z is the side hustle generation because from a young age we realized that we can hustle to make money online.
Connie Chan • Designing for, Marketing to, and Partnering with Gen Z
Young adults are dating less, having less sex, and showing less interest in ever having children than prior generations. They are more likely to live with their parents. They were less likely to get jobs as teens, and managers say they are harder to work with. Many of these trends began with earlier generations, but most of them accelerated with
... See morearchive.md • 4. The High Cost of a Phone-Based Childhood
With Gen Z, we're seeing a shift away from conspicuous consumption to conspicuous participation. Fashion brands are becoming a critical part of social movements, serving as a form of expression. LGBTQI+ issues are becoming increasingly mainstream, partially driven by a more fluid conception of gender amongst the young. A recent survey found that... See more
Aashay Sanghvi • Not Found
The dream isn’t just to show all of ourselves unfiltered to the world. It’s to find a character that we feel comfortable being, that we deeply resonate with, and if we’re lucky, some part of the world might too.