I hear this a lot: “Well, of course you could afford to pull those tricks at an expensive restaurant.” And I always think: Are you sure you can afford not to? It’s true—these gifts cost money, in labor if nothing else. But I’m my dad’s son, and I reviewed the Dreamweaver line item in the P&L every month with an eagle eye. There was never any qu... See more
This is a hospitality solution: a problem that we solved not by sneakily chipping away at the service we were offering but by blowing it out in the opposite direction—by giving more, not less.